Biography

Nina Reynolds

Faculty of Arts, Society and Business and Law University of Wollongong

Professor

Nina Reynolds is a Professor of Marketing at the University of Wollongong. She holds a PhD in International Marketing Research, an MPhil in Questionnaire Design, as well as two Bachelor of Science (Honours) degrees—one in American Management Studies and another in Psychology. Professor Reynolds’ research interests are diverse, encompassing consumer behaviour and psychological wellbeing, social marketing, marketing research methodology—particularly in the context of the digital age—self-gifting motivations, and cross-national survey research. She has contributed to the field through publications in leading journals such as the Journal of International Business Studies, Journal of Service Research, European Journal of Marketing, International Marketing Review, and the International Journal of Market Research.